November 18th, 2010
People Have Online Reputations Too
For centuries there’s been a belief that a man’s word is his bond , or his reputation. As modern means of communication evolved, the ability of the media and later of the public to investigate the actual actions of individual leaders and business tycoons put their reputations under greater scrutiny. Today, with the internet leaving no corner unturned, it is possible to investigate the reputation of anyone — not just political and business leaders and celebrities. Everyone, from the small business consultant to the college student can have their reputation smeared online and have to figure out how to fix it.
This is where the field of online reputation management enters the picture. There are definite strategies and actions that can be taken proactively to make it harder for someone to damage an online reputation. There are other strategies to use once someone’s reputation has been attacked or otherwise damaged.
In general, the quality of an online reputation is determined by conducting a web search for the name of an individual. If the highest results are negative or if most of the results are negative web pages, reviews, and other links, then the overall reputation is negative. If people are researching a potential employee, the CEO of a start up they want to invest in, or a candidate for a position on a local board or committee, a negative online reputation can be extremely damaging. This is why companies like elixir interactive work to provide advice and strategies to people looking to protect their online reputation. While they will do the actual management work for companies and individuals who can afford to hire professional help, they also provide tips on their blogs and websites that can be used by average people who want to protect their own reputation.

